MY ROLE: CONCEPT / COPYWRITING
MORE Captain D's
This campaign turned attention to Captain D's seafood-obsessed fans. It also turned 10 years of declining sales into 21 consecutive quarters of positive growth. Shrimp, yeah.
This campaign turned attention to Captain D's seafood-obsessed fans. It also turned 10 years of declining sales into 21 consecutive quarters of positive growth. Shrimp, yeah.